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01 Coca-Cola’s Recall of Dasani in the UK
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02 Google’s Standoff with China
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03 Dow Chemical: Application Outsourcing
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04 Acquisition of T-Mobile USA
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05 Enterprise Rent-A-Car’s Marketing Strategy
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06 The Driving Force of TESCO
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07 Philips’ Successful Brand Repositioning
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08 The Successful Lean Production System at
Portakabin
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09 Microsoft vs. Google: Turf Wars
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10 Nordstrom’s IT Success Story
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11 Nivea: Marketing Skincare Products to Men
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12 Toyota: Rebuilding a Tarnished Image
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13 McDonald’s Entry into India
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14 The Adidas-Reebok Merger: Joining Forces for
Success
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15 Behind Apple’s Name Change
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16 Sony Corporation: A Fall from Glory